GENERAL - INTERNET CE.6825000-RE: Your Digital Presence: Staying Compliant and Getting Noticed

Expand your real estate business' reach and visibility online , and keep compliant with NRED expectations and Fair Housing Laws. This course fulfills 3.0 NV CE Hours of General Internet CE.

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Course curriculum

1. MUST READ: How to use and attend this course, download your classroom material, and receive your CE certificate
2. Message from the Instructor ...
1. Video: Why Audit Your Digital Presence?
2. Where do You Begin?
  FREE PREVIEW
3. What Message are you Sending?
  FREE PREVIEW
4. Improving Your Digital Image
5. Expanding Your Reach
6. Auditing your Digital Presence Quick Question
1. Why Social Media?
2. Platform Demographics
3. It's About Relationships
4. Video: Your Leads Pipeline
5. The 80-20 Rule
6. 3 Ways Marketing Changes as Market Conditions Change
7. Monetizing Your Social Media Efforts Organically
8. Hashtags Help You Be Seen.
9. Your Presence on Social Media Platforms Quick Question
1. Facebook
2. Video: Controlling What You See and What Others See from You on Facebook
3. Instagram
4. Twitter
5. LinkedIn
6. Pinterest
7. YouTube
8. Social Media Platforms to Explore Quick Question
1. Your Personal Website
2. Video: Window to the Law: ADA and Website Accessibility
3. Video: New Home Source Professional
4. Downloadable Resource: NAR's Real Estate in a Digital Age
5. Your Multiple Listing Service
6. Downloadable Resource: The 2021 Handbook on Multiple Listing Policy
7. Realtor.com
8. Zillow.com
9. Homes.com
10. Google
11. Yelp
12. Real Estate Platforms, Portals and Review Sites to Explore Quick Question
1. Be the Authority and Stay Professional
2. NAR has Clear Guidelines on Re-posting Listings on Social Media
3. Becoming Iconic
4. Audio Best Practices
5. Text and Blog Writing Best Practices
6. Photography Best Practices
7. A Photo is Worth 1,000 Words and a Video is Even Better!
8. Video: Video Best Practices
9. Going Live
10. Video: Virtual Presentation Tips
11. Stories and Temporary Posts
12. Artificial Intelligence and Chat Bots
13. Downloadable Resource: Social Media for REALTORS®: 101+ Do's and Don'ts
14. Content that Stands Out and Gets Noticed
15. Downloadable Resource: NAR Code of Ethics
16. Your Content on Social Media, Real Estate Platforms, Portals and Review Sites Quick Question
1. NAR State Data for Your Area
2. Your MLS Data Tools
3. REALTORS® Property Resource
4. Breakthrough Broker
5. Video: Utilizing Canva.com for Content Creation
6. Grammarly
7. Why Stock Images, Videos, and Music are Important
8. Video: Window to the Law: Using Images and Music in Your Business
9. Sources for Quality Digital Content Quick Question
1. What Aspects Do Fair Housing Cover for the Real Estate Pro?
2. NAR’s Fair Housing Declaration
3. The NAR Code of Ethics and Fair Housing
4. Downloadable Resource: Code of Ethics and Standards of Practice
5. Nevada’s Prohibited Acts and Fair Housing
6. Best Practices for Real Estate Advertising
7. Downloadable Resource: Fair Housing Advertising
8. Downloadable Resource: Las Vegas REALTORS®' Matrix Fair Housing Stop Words
9. Downloadable Resource: FHEO Booklet
10. Downloadable Resource: 39 Steps Toward Fair Housing
11. Fair Housing and Your Digital Presence Quick Question
1. Internet Advertising
2. Downloadable Resource: The Nevada Law and Reference Guide
3. Downloadable Resource: Informational Bulletin 36 - Regulation Changes Per NAC 645, (pgs 5-6 advertising)
4. NAR Model Internet Advertising Rule
5. An Excerpt from NVAR: "A Realtor’s® Guide to New Millennium Marketing"
6. Before You Advertise, Check Your Social Media Accounts
7. Social Media Advertising
8. Types of Social Media Ads and Effective Lead Generation Utilizing Social Media
9. Facebook Advertising and Facebook Pixel
10. Group Segmentation in Ads and Communication Distribution
11. Before You Advertise, Check Your Review Sites and Portals
12. Search Engine Optimization and Keywords
13. Google Analytics Tracking ID for Website Traffic
14. Pay Per Click Advertising
15. Adwerx
16. Craigslist
17. Email Advertising
18. Digital Advertising and Your Business Quick Question
1. Determining Your Digital Strategy
2. Utilizing KPIs (Key Performance Indicators)
3. Common Types of KPIs
4. Time-Blocking Your Digital Allotment
5. Video: A Demo Utilizing the Google Calendar for Time Blocking
6. Your Social Media Calendar
7. Video: A Demo Utilizing the Google Calendar for Social Media Scheduling
8. Utilizing Content Schedulers
9. Video: A Demo Utilizing Later.com for Social Media Scheduling
10. Your Digital Audit
11. Next Steps for Your Digital Marketing
12. Planning and Evaluation of Your Digital Presence Quick Question
1. Your Digital Presence: Staying Compliant and Getting Noticed Final Exam
2. REQUIRED - NRED Correspondence Content and Instructor Evaluation Report (CE.6825000-RE)

About this course

$10.00
105 lessons
2.5 hours of video content

GENERAL - INTERNET CE.6825000-RE: Your Digital Presence: Staying Compliant and Getting Noticed

Course curriculum

Welcome to the Your Digital Presence: Staying Compliant and Getting Noticed CE Class

Auditing your Digital Presence

Your Presence on Social Media Platforms

Social Media Platforms to Explore

Real Estate Platforms, Portals and Review Sites to Explore

Your Content on Social Media, Real Estate Platforms, Portals and Review Sites

Sources for Quality Digital Content

Fair Housing and Your Digital Presence

Digital Advertising and Your Business

Planning and Evaluation of Your Digital Presence

Final Exam and Instructor Evaluation Report and Certification

About this course